ENT3003 Idea Napkin No. 1

Brittany Traynor

ENT3003 Idea Napkin No. 1

Due: 10/06/17

1. My name is Brittany Traynor, and I am a third-year Finance major here at the University of Florida. Through being in the business school here at UF, I have developed professionally, as well as built leadership, work-ethic, communication and various other skills through my experiences. These experiences include my role as a First Year Florida Peer Leader as well as my internship for an Insurance Firm this past summer.  I aspire to be innovative and help improve aspects of college campuses because that is something I can best understand and relate to at this time in my life. I feel that being able to relate to the market targeted by the product is essential as it allows one to truly understand the need of the market, which is important in trying to come up with a solution to that unmet need.

2. I am solving student’s unmet needs by providing them with a mobile version of their student ID card so that they never have to worry about misplacing/forgetting/finding their student ID when they need it. Rather than getting all the way to the dining hall and realizing you have to turn back for your ID that you forgot, students will be able to pull out their phone and access their ID instantly.

3. I am offering this product to students at college campuses. This product would most specifically benefit students who use their student ID’s the most frequently. Through interviewing several current UF students, I concluded that students who live or eat on campus are the students who use their ID’s the most, as they are entering the dining hall facilities on a daily basis. However, even students who are older and live off campus often use the RTS bus system as a mode of transportation, and the need to show a student ID with each ride so this would help them as well.

4. Students would find this product to be of value to them because it would provide convenience to their daily lives. They would virtually never have to worry about being somewhere without access to their student ID because as long as they have their phone on them, they have their ID readily accessible. Rather than thinking about what purse or wallet their ID is in, or spending time digging through a backpack to find an ID while trying to board a bus, students would have instant mobile access to their ID’s which would benefit them daily.

5. What sets my product apart is the fact that it is mobile. In today’s society, many products are being altered or made electronic in order to keep up with technological innovation. My product is a reflection of that shift toward electronic items, and that makes it important. Currently, there is no way to ensure that students have constant, instant, easy access to their student ID’s.  My product combats this issue.

I think these concepts all fit together nicely and demonstrate potential for a successful product. However, my argument for the convenience of this product relies on students actually having their phones on them at virtually all times. If I argue that students would have access to their ID everywhere, this would rely on them having their phones charged with them everywhere. However, I think that it is much more likely that students will misplace, forget, or lose an ID card than their phone. It is pretty safe to say that having mobile access to their ID’s will at least greatly reduce the number of instances where students need their ID and don’t have it on them, and it will certainty provide convenience. Due to this, I think the product idea is a good one. In addition, I think that my business experience and studies, as well as my innovative mindset, all allow me to have the right tools needed to make this product successfully.